Don’t bury your brand with shoddy data
The festive period can be of critical importance for brands as they try to compete for consumer attentions with direct…
direct mail
Digest blitz piggybacks BBC and ITV
Reader’s Digest UK has unleashed a major Christmas direct mail campaign, under BBC and ITV branding instead of its own,…
Will Government grasp postal nettle?
Believe everything you read and apparently Royal Mail is prioritising so-called junk mail over other deliveries during the cold snap….
Alfa Romeo MiTo Turismo Sport Special Edition
Well, here we bloody well are then, in the throes of Charlie McKelvey’s latest technological revolution where the world of…
Royal Mail refutes delivery claims
Royal Mail has hit back at claims that it prioritised the delivery of unaddressed mail, such as leaflets and door-drops,…
Posties battle through blizzard
Royal Mail is claiming it is “business as usual” despite the worst early winter weather in almost two decades, which…
Health firm slated for mailing dead
Healthy for Life, a company which offers lifestyle health supplements, has been slated for persistently mailing the dead. The Advertising…
5.2m mailings to dead this Xmas
More than 5.2 million pieces of direct mail will be sent to the deceased in December, according to Mortascreen supplier…
Peugeot targets ‘blue lights’ clients
Peugeot is targeting the UK’s emergency services, dubbed the ‘blue lights’ customers, with a new mailing campaign to promote its…
The ‘bite back’ of traditional media
Like all marketers, I’m constantly on the look out for further evidence of new growth from the green shoots that…