Roulette loophole mailing banned
A direct mailing campaign claiming recipients would win up £1,000 a week “without fail” on online roulette gaming sites has…
direct mail
Battle grows over postal hikes
DM printers and mailing houses are joining the fight against Royal Mail’s proposed price hikes, already dubbed “outrageous” by DMA…
TDA plots Lloydspharmacy blitz
Lloydspharmacy is kicking off the New Year with a major weight-loss and stop smoking campaign, through recently appointed agency TDA….
2011: The year marketers will get tactile
The past year has seen some significant changes across the industry, as marketers faced the recession by trialling ever more…
GPs: Marketing cuts fuel flu crisis
Cuts in Government marketing spend could trigger a major flu epidemic, after a dangerously low uptake of the seasonal flu…
‘Payment’ demand mailing banned
Healthy Living Direct, a company offering health and beauty products, has had a direct mail campaign banned after ad watchdogs…
Proximity launches VW Passat push
Volkswagen is launching an integrated marketing campaign for the Passat CC, entitled ‘A little different’, positioning the four door coupé…
Don’t bury your brand with shoddy data
The festive period can be of critical importance for brands as they try to compete for consumer attentions with direct…
Digest blitz piggybacks BBC and ITV
Reader’s Digest UK has unleashed a major Christmas direct mail campaign, under BBC and ITV branding instead of its own,…
Will Government grasp postal nettle?
Believe everything you read and apparently Royal Mail is prioritising so-called junk mail over other deliveries during the cold snap….