Is social media a waste of your budget?
These days, when the answer to nearly every marketing brief is “let’s build a Facebook page”, new research which challenges…
direct mail
Junk deluge irks Daily Mail – again
Royal Mail is reportedly planning a fivefold increase in revenue from unaddressed direct mail, according to Middle England’s bible, the…
Direct marketing; it’s the future
A new report confirms what many in the direct marketing industry have been saying for years: the rise of data,…
Met acts on overseas scammers
The Metropolitan Police has closed five virtual offices used by direct mail scammers and seized thousands of letters in a…
Fujitsu ServerFix mailing by DirectionGroup
At first glance this simply looks like a box containing a model car and immediate questions begin, such as why…
Public love mailings, report claims
Nearly 80 per cent of consumers want to continue to receive direct mail, according to a new study, which busts…
Digest woos brands with DM arm
Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…
Will it matter if Royal Mail is private?
Protesters waved dark red flags and a coffin bearing the slogan “Here lies the remains of Royal Mail” was carried…
Nissan GB gears up Micra launch
Nissan Motor (GB) is rolling out its first CRM-led campaign for the new Micra, which has already resulted in pre-launch…
Combat VAT rise without the Prozac
With recent reports predicting the rise to 20 per cent VAT – on top of increases in rail fares, petrol…