Will it matter if Royal Mail is private?
Protesters waved dark red flags and a coffin bearing the slogan “Here lies the remains of Royal Mail” was carried…
direct mail
Nissan GB gears up Micra launch
Nissan Motor (GB) is rolling out its first CRM-led campaign for the new Micra, which has already resulted in pre-launch…
Combat VAT rise without the Prozac
With recent reports predicting the rise to 20 per cent VAT – on top of increases in rail fares, petrol…
Roulette loophole mailing banned
A direct mailing campaign claiming recipients would win up £1,000 a week “without fail” on online roulette gaming sites has…
Battle grows over postal hikes
DM printers and mailing houses are joining the fight against Royal Mail’s proposed price hikes, already dubbed “outrageous” by DMA…
TDA plots Lloydspharmacy blitz
Lloydspharmacy is kicking off the New Year with a major weight-loss and stop smoking campaign, through recently appointed agency TDA….
2011: The year marketers will get tactile
The past year has seen some significant changes across the industry, as marketers faced the recession by trialling ever more…
GPs: Marketing cuts fuel flu crisis
Cuts in Government marketing spend could trigger a major flu epidemic, after a dangerously low uptake of the seasonal flu…
‘Payment’ demand mailing banned
Healthy Living Direct, a company offering health and beauty products, has had a direct mail campaign banned after ad watchdogs…
Proximity launches VW Passat push
Volkswagen is launching an integrated marketing campaign for the Passat CC, entitled ‘A little different’, positioning the four door coupé…