Critics silenced again as direct mail rises by 4.5%
Direct mail spend continues to defy all odds – and its critics – growing by 4.5% for the first half…
direct mail
Direct mail ‘back from the grave’
Direct mail has defied the doom-mongers to register a 12.7 per cent increase in spend in Q4 2010, according to…
SFW launches Microsoft mailing
Microsoft Advertising is targeting media planners with a new campaign promoting the company’s ability to target mums. Capitalising on the…
Virgin is top direct mail spender
Virgin Media spent the most on direct mail in the UK last year, boosting its spend by more than a…
Why mail boosts ROI on all campaigns
I, for one, was not surprised by the recent Brand Science research that direct mail can drive return on investment…
Royal Mail axes 1,700 top jobs
Royal Mail is axing 1,700 managerial jobs and closing two of its seven mail centres in London, in a fresh…
John Smith’s gallops into Aintree
John Smith’s is launching a campaign featuring “Smithy”, the 5-year old racehorse the company owns, who is also the face…
Diageo unveils Bell’s spring push
Diageo is launching a spring campaign for Bell’s Blended Scotch Whisky in a bid to increase consumer loyalty and build…
Personalised mailings under fire
The wisdom of using digital printing techniques, which enable companies to send highly personalised mailings, has been called into question…
Students urged to ‘aim higher’
The Government has used the humble mailshot to target everyone from serial criminals to die-hard smokers but now it is…