Diageo unveils Bell’s spring push
Diageo is launching a spring campaign for Bell’s Blended Scotch Whisky in a bid to increase consumer loyalty and build…
direct mail
Personalised mailings under fire
The wisdom of using digital printing techniques, which enable companies to send highly personalised mailings, has been called into question…
Students urged to ‘aim higher’
The Government has used the humble mailshot to target everyone from serial criminals to die-hard smokers but now it is…
Is sales promotion really so odious?
Remember the time when a binman was a binman and not a waste management executive? The marketing industry has a…
Mailers may axe Universal Service
Postcomm is considering removing bulk mail from the Universal Service – which could potentially see lower rates – after revealing…
Mobile giant appoints Communisis
Everything Everywhere, the company which owns T-Mobile and Orange in the UK, has appointed Communisis to handle the running of…
Royal Mail told to ‘work harder’
Royal Mail has been slammed for missing its delivery targets over the Christmas period – which saw the coldest December…
Digital sparks offline budget boost
UK marketers are planning to boost spend on traditional techniques, such as direct mail, on the back of renewed confidence…
Samaritans tests ‘suicide’ mailers
Samaritans, the UK’s only 24-hour support service for people in emotional distress and at risk of suicide, is testing two…
‘Outrageous’ post hikes approved
Regulator Postcomm has approved Royal Mail price increases on bulk mail – branded outrageous by direct marketing industry bosses –…