‘Settle postal dispute before it kills us,’ mail firms urge
The direct mail industry has welcomed the suspension of next month’s postal strikes, set to cause widespread disruption in the…
direct mail
Beautiful gain: £10bn World Cup and Xmas bonus looms
The UK advertising and marketing industry continues to defy the odds and is forecast to grow by 9.2% in 2022…
Royal Mail under fire as price hikes are brought forward
Royal Mail is risking the wrath of the direct mail industry – as well as the sector’s long-term future –…
Major rise in consumers retaining direct mail for longer
The cost of living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number…
DMA calls for peace talks as postal dispute escalates
The DMA is calling for an urgent resolution to the postal dispute following a new strike ballot this week, calling…
Charities urged to take up bespoke virtual gift service
Charities are being targeted with the roll out of a bespoke virtual gifts platform, first used in Centrepoint’s Christmas campaign,…
Direct mail giants urge brands to help save the planet
The direct mail industry is aiming to combat long-held criticism of its environmental record with a joint initiative designed to…
Exposed: Long-term damage of short-term budget cuts
The dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase budgets…
WARC/AA report reaction: Cracking the curate’s egg
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA…
Once more unto the breach: Resist cuts, brands urged
The UK marketing industry is being urged to batten down the hatches once more, with the latest figures showing that…