What’s in store for 2024… for multichannel marketing?
If the IPA’s latest Bellwether budgets data is right, 2024 could be a bumper year for marketing. The survey found…
direct mail
Bellwether reaction: The rise of real-world connections
New figures from this week’s IPA Bellwether Report reveal that total UK marketing budgets have been revised up at the…
Direct marketing hits 20-year high in upbeat Bellwether
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…
Royal Mail ‘wake-up call’ triggers £5.6m Ofcom fine
Royal Mail has been whacked with a £5.6m fine for failing to meet its First and Second Class delivery targets,…
Top clients join campaign to promote the power of mail
Royal Mail is bolstering its drive to get more brands to wake up to the joys of mail by enlisting…
Two-thirds of Brits say mail attracts undivided attention
The days of the mass mailshot may be long gone as brands adopt a more strategic approach but amid the…
Retailers ‘need to wake up to the power of the mailshot’
Retail chiefs are being urged to follow the likes of Marks & Spencer, Hillary’s and Morrisons who are reaping the benefits…
Mailshots prove a boon for under the cosh consumers
Direct mail and door drops continue to be key channels in efficiently delivering key messages to consumers when times are…
Mailshot gripes soar but influencers still real villains
The ad watchdog witnessed a whopping 158% increase in complaints about direct mail last year, as well as a 26%…
Adspend hits £34.8bn despite tarnished golden quarter
The UK’s ad market defied a major slowdown in the second half of 2022 – including a disastrous golden quarter…