Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
direct mail
Advertising trust improves as young embrace industry
For the first time in a decade, advertising is no longer the UK’s least trusted industry, with both the Government and…
ICO warns political parties over abuse of personal data
The UK’s political parties have had a warning shot across their bows over their use of personal data during the…
‘Czech Sphinx’ moves closer to £3.57bn Royal Mail deal
A £3.57bn takeover of Royal Mail by Daniel Křetínský has inched ever close after parent company International Distributions Services (IDS)…
Why Royal Mail price rises don’t do anyone any favours
You wouldn’t really want to be the Royal Mail right now. It’s a business that needs a full control-alt-delete. From…
Industry fears client cutbacks over direct mail price rise
Royal Mail is facing a growing backlash from the marketing industry over plans to increase advertising mail costs by an…
Watson: Push the envelope to fight ad mail price hike
Royal Mail’s potential takeover by Czech billionaire Daniel Křetínský might be grabbing all the headlines but users of direct mail…
Industry acts to try to ensure political ads are working
The UK ad industry is launching a guide to help consumers, especially young people preparing to vote for the first…
AA/WARC Report reaction: ‘Beware digital saturation’
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…