Print set for bumper Xmas as festive digital detox looms
Print media could well have a bumper Christmas 2025, if the IPA’s crystal ball turns out to be spot-on in…
direct mail
More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
Print recovery continues as Covid is finally put to bed
Despite the ongoing rise of digital platforms, consumers are increasingly turning back to print media, particularly when it comes to…
Paragon signs fresh deal to boost marketing services
Paragon has secured its second acquisition in as many months after confirming the purchase of sister company Service Graphics from…
Ritson joins ‘gurus’ to promote the joys of direct mail
Royal Mail Marketreach is ratcheting up its Totally Mailed It campaign, drafting in no lesser luminary than marketing “guru” Mark…
Digital down as traditional channels return to the mix
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and…
Spooner on…pushing the envelope of effective marketing
There is no sound. The great threshing sheds are silent. No gardeners toil in the rose garden, the physick garden,…
Sagacity plays key role in Blind Veterans VE Day push
As the nation gathers to commemorate the 80th anniversary of VE Day, Blind Veterans UK has given its data-driven marketing strategy…
Brands warm to cold mail and door drops as ROI soars
Brand owners’ customer acquisition strategies are benefitting from major increases in response rates and ROI for both cold direct mail…
AA/WARC reaction: ‘Don’t leave it down to guess work’
New figures from this week’s Advertising Association/WARC Expenditure Report reveal the UK’s ad market recorded a 10.4% increase in investment…