Direct mail boosts its appeal among younger audiences
The direct mail channel has delivered fresh evidence of its effectiveness – especially in reaching younger audiences – with the…
direct mail
Royal Mail fall out continues as reputation plummets
Royal Mail’s delivery crisis is biting hard, with the one-time national treasure and iconic British institution now ranked among the…
Direct mail industry needs decisive not divisive action
The UK’s postal landscape is facing renewed turbulence. Royal Mail, already under scrutiny for missed delivery targets, has entered what…
Royal Mail crisis triggers fears of direct mail backlash
The Royal Mail delivery crisis, which has led to accusations that parcels are being prioritised over letters, has sparked fears…
Royal Mail under fire for ‘putting parcels before mail’
Royal Mail is under increasing pressure to prove that letters, including critically timed direct mail, are being left back at…
Sacked postie’s start-up takes on Royal Mail and Whistl
A former Royal Mail postman, who was dismissed for misdelivery of mail, claims to have revolutionised the door-to-door mailshot market,…
It’s complicated: Trust in all ads rises but there’s a snag
The public’s trust in advertising has reached a five-year high across all media channels, however, beneath the surface, consumers have…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…
Ain’t no stopping us now: 2026 adspend to top £50bn
The global and domestic economy might be as fragile as Donald Trump’s ego, but UK advertising continues to smash through,…
BT Group expands print and digital brief with Go Inspire
BT Group has renewed and expanded its partnership with Xerox-owned marketing services giant Go Inspire to focus on improving the…