Can direct mail still thrive under endless price rises?
Royal Mail’s recent price hikes might not have exactly come out of the blue; after all, there have been multiple…
direct mail
Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
WPNC to shut its doors as John Watson calls it a day
John Watson, one of the founding fathers of the UK direct marketing industry and a highly respected business leader, is…
Direct mail boosts its appeal among younger audiences
The direct mail channel has delivered fresh evidence of its effectiveness – especially in reaching younger audiences – with the…
Royal Mail fall out continues as reputation plummets
Royal Mail’s delivery crisis is biting hard, with the one-time national treasure and iconic British institution now ranked among the…
Direct mail industry needs decisive not divisive action
The UK’s postal landscape is facing renewed turbulence. Royal Mail, already under scrutiny for missed delivery targets, has entered what…
Royal Mail crisis triggers fears of direct mail backlash
The Royal Mail delivery crisis, which has led to accusations that parcels are being prioritised over letters, has sparked fears…
Royal Mail under fire for ‘putting parcels before mail’
Royal Mail is under increasing pressure to prove that letters, including critically timed direct mail, are being left back at…
Sacked postie’s start-up takes on Royal Mail and Whistl
A former Royal Mail postman, who was dismissed for misdelivery of mail, claims to have revolutionised the door-to-door mailshot market,…
It’s complicated: Trust in all ads rises but there’s a snag
The public’s trust in advertising has reached a five-year high across all media channels, however, beneath the surface, consumers have…