Blueberry Wave has launched a new omnichannel customer engagement hub which it claims unites the key elements of best of breed software to deliver online and offline data in realtime.
With over 7,000 adtech and martech solutions on the market, the company claims its new hub – dubbed OmniFuse – can cut through the clutter and provide clients with a single solution.
The hub captures both anonymised or known data at source, and then integrates it with every customer touchpoint, whether through digital or offline channels.
The data is unified to identify the customer across devices or touchpoints. This is then enriched with household and transactional data to create a 360-degree view of the customer.
Blueberry Wave claims the hub can be used to execute campaigns across a multitude of channels, from online display and social to addressable TV, direct mail and instore communications.
Blueberry Wave director Nick Dixon (pictured) said: “Nowadays clients are faced with a myriad of different martech and adtech vendors which makes the landscape confusing. At the end of the day the clients’ brand ambition is to provide a customer centric approach to communication. They need to join up the silos of anonymous data in the online channels with CRM and other known and first party data.
“OmniFuse provides clients with the ability to do this in a swift and agile manner at a competitive pricing point. We have taken best of breed solutions and integrated them to provide a platform to allow marketing colleagues to market to their prospects and clients in an effective and efficient manner. And always in a compliant manner.
“There is a lot of jargon out there and whether it is a DMP, CDP or SCV, at the end of the day it is about joining up the offering into effective unification of data that can be analysed and customer journeys can be orchestrated in an omnichannel environment.”
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