Get your kicks in 2026… with omnichannel engagement
The concept of omnichannel engagement may be nothing new but, as we head into 2026, it’s no longer a nice…
omnichannel marketing
Decision Marketing at 15: The rise of omnichannel retail
Remember the days when you could pop into BHS, then Debenhams, before having a nose round Topshop, Topman, Miss Selfridge,…
John Lewis recruits first digital and omnichannel chief
John Lewis is bolstering its digital transformation and omnichannel strategy with the appointment of its first chief digital and omnichannel…
More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
Nectar360 Pollen buzzes into the retail media market
Nectar360, the Sainsbury’s-owned loyalty, insights and media business, is set to launch a unified retail media platform – backed by…
Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
Top brands join Ann Summers for ‘House of Underwear’
Ann Summers is jumping into bed with top brands including Calvin Klein Underwear, Lemonade Dolls, Curvy Kate, Nudea to set…
Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
Angling Direct hooks in hefty profits as fishing flies
Mortimer and Whitehouse: Gone Fishing might not be the Love Island generation’s idea of a fun watch but it seems…
Marketers getting tied up in multiple content systems
Hyper personalisation and localisation remains more of a pipedream than a reality for most brands with an increasing number of…