New payments data tool woos omnichannel retailers
Omnichannel retail businesses are being targeted with the launch of a new payments data platform which it is claimed will…
omnichannel marketing
Online’s not the only way as omnichannel retailing rises
A high street presence is increasingly influencing consumers’ decisions on whether they buy from brands online, with the rise of…
Pets at Home data strategy barking up the right tree
Pets at Home has once again hailed its data-driven marketing strategy for yet another sales surge, with the company predicting…
Omnichannel marketing is still far from omnipresent
Marketers might talk a good game on omnichannel marketing but few are actually cracking it, with a new Gartner study…
Pret A Manger hires VCCP for omnichannel expansion
Pret A Manger is ramping up its transformation strategy – accelerated by Covid lockdowns – with the appointment of VCCP…
US group swoops on BlueVenn in $54.3m cash buyout
UK cloud-based customer data platform specialist BlueVenn has been snapped up by Nasdaq-listed US digital transformation company Upland Software in…
Decision Marketing at 10: The next 10 for tech and data
2020 has seen a digital gold rush. A shift in consumer behaviour prompted by the pandemic has caused a significant…
Omnichannel marketing proves omnipotent for brands
Companies touting the benefits of omnichannel marketing may be omnipresent but it seems there are “omni-reasons” to embrace the strategy,…
Dixon launches investment business Salocin Capital
Former Blueberry Wave chief executive Nick Dixon has unveiled his latest venture, just days after stepping down from his role…
Nick Dixon quits Blueberry Wave for the next big deal
Blueberry Wave chief executive Nick Dixon has left the business to pursue his next venture and quench his seemingly insatiable…