Ikea family buys Ikea Family architect Quant Marketing

ikea new2Ikano Group, the company which was spun off from Ikea in 1988 but is still owned by the family of founder Ingvar Kamprad, has cemented its relationship with Quant Marketing by acquiring the consumer insight and loyalty specialist for an undisclosed sum.
Quant co-founder and chief executive Nigel Gatehouse – a former DunnHumby director of strategy – has worked for the Kamprad family virtually since the agency launched in 2000, and was one of the chief architects of the Ikea Family loyalty scheme.
The deal is designed to further strengthen analytical and technological capabilities within the Ikano Group, which spans finance, insurance, retail and property. The group also runs Ikea stores in Malaysia, Singapore and Thailand.
Quant works for retail clients in 13 countries from the UK to Australia, offering CRM and loyalty management based on consumer behaviour data and insight. It has offices in the UK, Russia and South Korea. The acquisition adds eight new markets for Ikano, boosting the number of countries where the group operates to 24.
Ikano Group chief executive Lars Thorsén said: “The arrival of Quant Marketing in Ikano Group will greatly strengthen our capabilities and reach within this very important business line.”
Gatehouse added: “Joining Ikano Group with its heritage and diversity provides the perfect environment for continuing the growth of our business upon the solid foundation we’ve achieved. An exciting new journey begins today.”

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