Merkle targets UK growth with dedicated Northern hub
Dentsu Aegis Network’s data-driven performance marketing agency Merkle is aiming for a major expansion in Scotland and the North by…
analytics
Adobe signs $4.75bn deal for B2B specialist Marketo
Adobe is ratcheting up its quest for a major slice of data-driven marketing budgets with the acquisition of Marketo for…
Posterscope secures data deal to boost OOH insight
Outdoor specialist Posterscope has signed a partnership with consumer insights firm Huq Industries which the companies claim will give advertisers…
Experian in ICO sights as Emma’s Diary gets walloped
The Information Commissioner’s Office has sent out a chilling warning with confirmation it has fined Emma’s Diary the £140,000 monetary…
The7stars hands top role to Rose in expanded data unit
Independent media agency The7stars is beefing up its data, insight and analytics capabilities with an expanded 20-strong team, appointing head…
UK bosses eye up data scientists as crucial for growth
Anyone doubting the importance of data science to the future of prosperity of their business should think again; UK bosses…
M&S boosts data strategy with predictive analysis deal
Just a week after revealing it is setting up an in-house data science academy, Marks & Spencer is further strengthening…
Booming UK data economy could unlock an extra £7bn
The UK data economy is already the largest in Europe – with an estimated annual value of £73.3bn – and…
Posterscope boosts insight with new OOH planning tool
Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…
Valentine’s Day searches see LoveHoney climb on top
With Valentine’s Day fast approaching, it appears loved-up consumers could be in for a more salacious feast than heart-shaped pizzas…