With Valentine’s Day fast approaching, it appears loved-up consumers could be in for a more salacious feast than heart-shaped pizzas and over-priced roses on the back of a new study which reveals that adult toy retailer LoveHoney tops the list of most-searched love-related keywords in the UK, with porn star Brandi Love a close second.
Online data provider SEMrush claims that “The Power of Love”, “One Love Manchester”, and “Love Actually” were among the items on the list of frequently searched love-related keywords from the past 12 months but in the lead up to February 14 the online retail store that specialises in “all things pleasure for the adult consumer” comes out on top.
In a further sign that modern romance is not quite what it used to be, Brandi Love also ranked highly, with more searches than “Cartier Love bracelets” and “Eat Pray Love”.
The data also looked at the most-searched Valentine’s gifts, finding that, surprise, surprise, chocolate was the most popular present for both sexes, followed by rings and necklaces for women, and watches and calendars for men.
Sadly, it seems, the date is hardly front of mind, though; the study also found that nearly 25,000 people have had to Google some iteration of the question “When is Valentine’s Day?”. This is far more than all other questions such as “what to do”, “what to give as gift”, or “what the day is for”.
And, perhaps even more unsurprisingly, the vast majority of people leave it to the very last minute to search for Valentine’s gifts or make dinner reservations online. Some 63% of all Valentine’s Internet searches occur in February itself, with 25% beginning their research in January, and a super keen 3% preparing even before Christmas.
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