Klarna ‘skating on thin ice’ over email marketing gaffe
Swedish fintech Klarna, which provides online financial services to many of the UK’s leading retailers, has been forced to apologise…
online shopping
Amazon’s tech and data combo could knock out big four
It seems that Tesco’s new boss Ken Murphy has not just plucked out of the air his claim that customer…
Royal Mail eyes online surge with ‘Buy, Print, Drop’ blitz
Royal Mail is aiming to capitalise on the huge surge in Internet shopping by launching a major integrated marketing campaign to…
Lockdown online shopping saved our skins, says Ikea
Swedish flatpack giant Ikea, which for years resisted switching to ecommerce because it knew shoppers would buy more once instore,…
Very Group brings back Hornby as digital CX director
The Very Group, which last week appointed its first chief data officer, is further beefing up its senior team by…
Black Friday bonanza: ‘Look at my face. Is it bovvered?’
Retailers looking to Black Friday to boost their Covid-depleted coffers will have to get their marketing to work much harder…
Very Group recruits first CDO to drive insight strategy
The Very Group, which earlier this year rebranded from Shop Direct, has hired its first chief data officer following a…
Ecommerce sites lure adspend as Brits admit addiction
Online shopping may be propping up the economy but it is also providing a crutch for the beleaguered marketing industry…
Here we go again: Online delivery slots ‘like hot cakes’
Three of the UK’s biggest grocery chains have warned shoppers that their online delivery slots are being snapped up like…
Ding, dong we’ve changed: New blitz for ‘Avon of today’
Beauty company Avon is aiming to throw off its somewhat frumpy image with the launch of a new global marketing…