Asos fashions new top role in CRM leadership shake-up
Online fashion giant Asos has overhauled its marketing strategy with the creation of the new leadership role of head of CRM…
online shopping
‘Anxious’ shoppers build up a shortlist before they buy
The age of “care-free” shopping, when consumers simply went online and made a purchase, appears to be over, with most…
Primark to launch home delivery, 20 years after rivals
Primark is finally launching a UK home delivery service, nearly two decades after most of its rivals and four years…
Ikea takes on resale giants with furniture marketplace
Ikea is challenging the likes of eBay and Vinted by prepping the launch of its own second-hand marketplace in the…
Merkle enters second decade of work for Asda’s George
Asda has expanded its 18-year relationship with Dentsu-owned Merkle to support the next phase of its ambitious digital growth strategy…
UK shoppers embrace AI tools but only trust them so far
More than half of UK consumers who use AI tools like ChatGPT say the technology makes it easier to discover…
Etsy celebrates ‘ministones’ to flag up all things human
Online marketplace Etsy is aiming to highlight how, as more of life becomes automated and algorithmically flattened, people are craving…
Online shopping firms admit being stumped by AI surge
Ecommerce organisations are dramatically increasing their investment in AI, but most are unprepared for the pace of technological change, with…
Kingfisher expands Google Cloud deal for AI shopping
“Agentic AI” might still be in its infancy but DIY giant Kingfisher is aiming to steel a march on its…
Brits hold on tight for deals as Cyber Monday sales soar
Savvy UK online shoppers played a tactical waiting game over the Black Friday period, pushing orders on Cyber Monday sharply…