Brits hold on tight for deals as Cyber Monday sales soar
Savvy UK online shoppers played a tactical waiting game over the Black Friday period, pushing orders on Cyber Monday sharply…
online shopping
N Brown hires former Lego chief for new combined role
N Brown Group has overhauled its senior leadership structure by creating the role of trading and marketing director, appointing former…
Ann Summers picks shop to whip up social media frenzy
Ann Summers has appointed the agency Our Own Brand to handle its global social media account, as the fight to…
Brits crave omnichannel retail but beware the data grab
UK shoppers are moving beyond the “online versus in-store” debate, demanding a seamless, omnichannel experience that combines the best of…
Brits plan to spend more on themselves this Christmas
It seems like the spirit of old Ebenezer Scrooge is still alive and kicking in 21st century Britain, with almost…
Evergreen Garden Care plants integrated brief at VCCP
Evergreen Garden Care, the company behind products that boost flower growth, such Miracle-Gro and Tomorite, as well as those that…
Influencers ‘are losing their influence in swaying Brits’
The advertising amd marketing industry’s obsession with celebrities and online influencers appears to be misplaced, with customer reviews and user-generated…
Toolstation and Macmillan unite to fight skin cancer
Toolstation, one of the UK’s fastest growing suppliers of tools, accessories and building supplies, has partnered with cancer support charity…
Ann Summers picks agency to beat off ‘vanilla’ branding
Adult retailer Ann Summers is aiming to modernise its brand and reinforce its “relevance” for women, with the appointment of…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…