Influencers ‘are losing their influence in swaying Brits’
The advertising amd marketing industry’s obsession with celebrities and online influencers appears to be misplaced, with customer reviews and user-generated…
online shopping
Toolstation and Macmillan unite to fight skin cancer
Toolstation, one of the UK’s fastest growing suppliers of tools, accessories and building supplies, has partnered with cancer support charity…
Ann Summers picks agency to beat off ‘vanilla’ branding
Adult retailer Ann Summers is aiming to modernise its brand and reinforce its “relevance” for women, with the appointment of…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…
‘Insulting’ M&S ad blitz now slated for ‘skinny’ model
As if Marks & Spencer has not got enough on its plate, the retailer has now been branded socially irresponsible…
M&S goodwill gift card email sparks scam attack fears
Marks & Spencer’s attempt to woo customers back by sending out thousands of £10 gift cards to those affected by…
New Look channels AI tool for CX strategy makeover
Womenswear fashion chain New Look is turning to an AI-driven solution to unify customer data as it strives to deliver…
Escape to the country: Brits ditch city life for rural idyll
Younger people and families are increasingly trading city skylines for countryside calm, as the UK undergoes an ever-evolving transformation and…
Asos battles backlash with launch of UK loyalty scheme
Online fast fashion giant Asos is aiming to defuse the row over its decision to close some customer accounts over…
Discerning Brits seek value, rewards and personalisation
After two years of post-pandemic recalibration, consumers are getting back in the shopping habit once more, but far more cautiously,…