Most top brands invisible to agentic shopping in UK
UK retailers are lagging way behind their American counterparts in the race to be “AI-assistant ready”, according to a new…
online shopping
Asos picks Tommy Hilfiger exec for new AI studio role
Asos might still be reeling from the recent hack attack but the online fashion group is trying to “keep calm…
Sink or swim: Jellyfish tool to demystify AI shopping
AI shopping is reshaping competitive dynamics in ways that marketers may not expect – with different AI assistants showcasing dramatically…
‘Most Black Friday ads fail to resonate with shoppers’
Black Friday may be one of the most crowded weeks of the year for advertisers, but much of the content…
Very Group orders in AI for greater personalisation
The Very Group, the firm behind online shopping platforms Very and Littlewoods, is beefing up its personalisation strategy by signing…
Very Group brings in new data and marketing chiefs
Online shopping giant the Very Group has made a double appointment to its leadership team, shipping in a new group…
Asos fashions new top role in CRM leadership shake-up
Online fashion giant Asos has overhauled its marketing strategy with the creation of the new leadership role of head of CRM…
‘Anxious’ shoppers build up a shortlist before they buy
The age of “care-free” shopping, when consumers simply went online and made a purchase, appears to be over, with most…
Primark to launch home delivery, 20 years after rivals
Primark is finally launching a UK home delivery service, nearly two decades after most of its rivals and four years…
Ikea takes on resale giants with furniture marketplace
Ikea is challenging the likes of eBay and Vinted by prepping the launch of its own second-hand marketplace in the…