Ford Motor Company has launched a new global initiative designed to empower the car giant’s network of more than 9,000 dealers worldwide to make a lasting difference in the communities they serve.
Ford Building Together has been developed in partnership with experience design agency Imagination and builds on a collaboration that began in 2024 with Ford’s Global Dealer Community Engagement team.
The new initiative combines Ford’s legacy of philanthropy, its extensive dealer network, and partnerships with local non-profit organisations – all united under a shared purpose to help build a better world, where every person is free to move and pursue their dreams.
To mark the global rollout of Ford Building Together, Imagination supported the company in developing and delivering “The World’s Largest Auto Dealer-Led Food Drive”, a campaign that ran throughout the month of September.
Across 31 countries, Ford dealers around the world mobilised their teams and communities to collect food donations and essential supplies for local non-profit organisations, resulting in more than 2 million pounds of donations (in weight) gathered globally.
Imagination played a key role in strategic development, campaign creation, and global coordination, ensuring the message reached audiences worldwide. Imagination’s own Studios in Detroit, Sydney, Melbourne, and London also joined the initiative, delivering donations to local Ford dealerships to support their communities.
Ford Motor Company director of global dealer community engagement Caroline Pernot said: “Our dealers have always been at the heart of their communities. Ford Building Together gives them new opportunities to make a tangible difference and this campaign is just the beginning.”
Imagination group chief executive Patrick Reid added: “We feel immensely proud to have worked on a campaign that was a genuine win-win-win – benefiting communities, dealerships, and bringing to life how Ford makes a difference around the world.
“We’re looking forward to continuing to grow and scale the Ford Building Together initiative alongside our Dealer Community Engagement clients for years to come.”
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