Publicis appoints Daimler chief to boost ‘Power of One’
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
car marketing
Mini plots digital overhaul with Anomaly in driving seat
Mini is planning to put digital marketing at the heart of its “customer first” product and brand communications with the…
Carwow brings in LiveRamp for data-driven marketing
Online car buying comparison site Carwow has signed a data marketing deal with LiveRamp in an effort to give the…
Cazoo gears up for expansion with £100m funding round
As the UK lockdown forces Brits to go online for everything from clothes to bog roll, used car portal Cazoo…
Nissan UK drives up online performance with data tool
Nissan’s off road troubles have been well documented, with former chairman Carlos Ghosn facing a $90m (£70m) lawsuit over corruption…
Renault dealers get behind the wheel to drive marketing
Renault UK is rolling out a new marketing platform to its dealerships which has not only ushered in “on brand”…
Cazoo boosts marketing war chest as platform goes live
Cazoo, the used car retail portal, has launched in the UK following yet another round of funding which brings the…
Mindshare unit drives off with Carwow media business
Online car buying comparison site Carwow has appointed Mindshare to handle its media account following a competitive two-month pitch process…
Cazoo hires chief data officer as start-up preps launch
Cazoo, the used car buying and rental platform backed by Lovefilm and Zoopla founder Alex Chesterman, has appointed Moneysupermarket data…
Experiential bonanza hails Land Rover Defender launch
Jaguar Land Rover is urging drivers to reach for the skies in a major experiential campaign to support the launch…