Experiential bonanza hails Land Rover Defender launch
Jaguar Land Rover is urging drivers to reach for the skies in a major experiential campaign to support the launch…
car marketing
Avis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by…
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
Škoda to hand dealers more control over CRM activity
Škoda dealerships will soon be launching their own data-driven personalised marketing campaigns after the VW-owned car marque reappointed technology-led marketing…
Porsche dealership crushed over ‘demeaning’ press ad
A Leeds-based Porsche dealership, which claims to “stake its reputation” on a selection of “truly hand-picked” motors, has been sent to…
Hertz sues Accenture for $32m over website car crash
As anyone who has ever had their website redesigned by “experts” will testify, it can be a painful process but…
VW appoints Big Dog to steer commercial van account
Volkswagen has handed the retail marketing account for its commercial vehicles division to agency Big Dog following a competitive pitch….
Ford appoints Unlimited Group in major in-house drive
Ford Motor Company has appointed Unlimited Group as the car giant’s first dealer marketing agency to provide strategy and support…
Toyota seeks agency to handle digital and CRM activity
Toyota is understood to have kick-started a search for an agency to handle a digital marketing and customer relationship management…
Infiniti drafts in Olympians to promote AWD models
Infiniti, the Nissan-owned luxury car brand, has assembled a host of Olympians and extreme sports stars to promote its Intelligent All-Wheel…