Motorway puts smart tech in driving seat for new blitz
Used-car marketplace Motorway is aiming to showcase how its platform makes it easier and as smooth as possible to sell…
car marketing
Krow opens automotive wing on the back of acquisition
Krow Group is launching a new global automotive marketing agency after acquiring April Six Mobility, whose clients include BMW Group,…
Škoda goes nuts for inspiration to launch the Elroq SUV
Škoda has drafted in a cast of chipmunks, raccoons and hummingbirds to launch the Elroq model, its first electric compact…
Ford goes back to the future for launch of electric Capri
The Ford Capri, the one-time car of choice for 1970s TV villains, police, stuntmen and even rock stars, is rolling…
Ford channels ‘Big Cat Energy’ for Puma Gen-E reveal
While the likes of Nigel Farage get their knickers in a twist over Jaguar’s new branding, Ford is quietly getting…
Former RAC staff sentenced for pilfering car crash data
Two former RAC employees have been handed a suspended prison sentence and ordered to complete 150 hours of unpaid work,…
Kwik Fit lays down ‘drive away happy every time’ ad blitz
Car maintenance provider Kwik Fit has unveiled a “surreal” ad campaign featuring a helpful, friendly Kwik Fit technician who rolls…
Car salesman nicked for stealing customers’ data
Gone are the times when all you had to worry about when buying or leasing a car was whether it…
Suzuki Swift owners hide their cars in first TMW work
Suzuki is taking a novel approach to the launch campaign for its Suzuki Swift brand, with the first work through…
The Gate adds CRM business to AA creative account
The AA has drafted in The Gate to handle all of the organisation’s CRM activities, strengthening its relationship with the…