Sacré bleu, car ads in France must promote walking too
Pan-European car marketing campaigns are set to get lot more complex with the introduction of new legislation in France which…
car marketing
GM signs deal to train its marketers to be ‘best in world’
General Motors has signed a major deal with online learning provider Circus Street to provide a worldwide marketing upskilling programme…
VCCP triumphs in pitch for online car portal Cinch
Cinch, the online used car marketplace which recently raised £1bn in private capital to accelerate its growth across UK and…
Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…
Ferrari puts AWS in the driving seat for AI and analytics
Ferrari, the luxury car brand driven by Arnold Schwarzenegger, Lindsay Lohan and Nicolas Cage – as well as the Kardashians…
Havas CX triumphs in VW pitch to land CRM account
Havas CX London has broken up one of the industry’s longest client-agency relationships after scooping the joint Volkswagen Group UK…
Vauxhall brand is as British as fish and chips, ASA rules
Vauxhall Motors has seen off a challenge to its assertion that the car marque has been a “British Brand since 1903”…
Agencies on alert as used-car platform hires first CMO
Used-car online platform Motorway has brought in the man who had a key role in Moneysupermarket’s brand relaunch and the…
Aldridge back with Lexus as Wunderman nets CRM task
Luxury car brand Lexus has pulled its CRM account out of Publicis’ Digitas and handed the business to Wunderman Thompson,…
Tribal retains VW as brand eyes global electric car boost
Tribal Worldwide has survived a 12-month review of Volkswagen’s global digital marketing account, with the car marque deciding to retain…