Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…
car marketing
Ferrari puts AWS in the driving seat for AI and analytics
Ferrari, the luxury car brand driven by Arnold Schwarzenegger, Lindsay Lohan and Nicolas Cage – as well as the Kardashians…
Havas CX triumphs in VW pitch to land CRM account
Havas CX London has broken up one of the industry’s longest client-agency relationships after scooping the joint Volkswagen Group UK…
Vauxhall brand is as British as fish and chips, ASA rules
Vauxhall Motors has seen off a challenge to its assertion that the car marque has been a “British Brand since 1903”…
Agencies on alert as used-car platform hires first CMO
Used-car online platform Motorway has brought in the man who had a key role in Moneysupermarket’s brand relaunch and the…
Aldridge back with Lexus as Wunderman nets CRM task
Luxury car brand Lexus has pulled its CRM account out of Publicis’ Digitas and handed the business to Wunderman Thompson,…
Tribal retains VW as brand eyes global electric car boost
Tribal Worldwide has survived a 12-month review of Volkswagen’s global digital marketing account, with the car marque deciding to retain…
Honda hands data-driven European media brief to UM
Honda Motor Europe is planning to ramp up its data-driven digital transformation with the appointment of media agency UM following…
Ling’s Cars crash with BLM parody ‘fetishing black men’
Gateshead-based Ling’s Cars, run by the controversial Ling Valentine, has been battered by the ad watchdog once again after running…
Unlimited agencies steer YesAuto platform launch blitz
Chinese company Autohome is launching YesAuto, its online marketplace for new and used cars, in Europe this week with a…