Major car brands sign up for ITV data-driven ad scheme
Leading car marques Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first to use ITV’s new addressable advertising…
car marketing
Autotrader gets in gear to drive appeal with young Brits
Car marketplace Autotrader is aiming to become the go-to destination for motor buying and selling, whatever part of the journey…
Ford revs up pan-Euro drive for Ranger Plug-in Hybrid
Ford’s commercial vehicles division, Ford Pro, is kicking off a major pan-European marketing campaign to launch Europe’s first hybrid pickup,…
Audi channels haute couture to highlight shared artistry
Audi is aiming to challenge the conventions of car advertising with its latest campaign, which transforms car parts into dressmaking…
Sky revs up deal with Regit for data-driven TV boost
Sky Media has extended its partnership with digital garage Regit – formerly Motorway.co.uk – which has seen the firm combine…
Chinese car giant steers new model into the UK market
Chinese car manufacturer Chery is eyeing a slice of the UK sector with the launch of a major ad campaign…
Car dealership Thurlow Nunn drives into digital agency
Family-owned UK car dealership Thurlow Nunn, which has operated across East Anglia, Bedfordshire, and Buckinghamshire since the 1870s, is cranking…
YourVolkswagen: Taking us right back to good old Snowy
Car advertising certainly has its critics – and here at Decision Marketing we despair of most of the activity –…
Rivals prang We Buy Any Car ad over competitor claims
A campaign for We Buy Any Car has been bumped off the schedules following complaints from rivals CarWow and Motorway…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…