Škoda UK is aiming to build support for Chelsea FC Women and elevate the profile of the women’s game with a new campaign that aims to rescue people from the mundanity of their usual weekend plans.
“Chelsea Vs Your Weekend”, devised by Leo UK, taps into the automotive brand’s ongoing partnership with the team and is designed to give people the excuse they need to attend a CFC Women’s match.
At the core of the campaign is an energetic, chaotic and humorous film “Your Weekend Subbed” that sees three of the team’s key players rescue people from long yoga classes, queues for posh bakeries and lengthy gender reveal parties.
2026 marks the third year of partnership between Škoda and Chelsea FC Women, a milestone the campaign celebrates while also giving the game and the club a bigger platform.
The TVC and social campaign is running in the UK only, across ITVX, Channel 4, Disney +, Sky, Meta, TikTok and YouTube. Meta and TikTok content featuring Chelsea FC Women players offering people personalised excuses to get them out of unwanted plans.
There will also be tactical OOH placements live across London in spots where the culturally curious show up, with the media planning and buying handled by PHD.
Škoda UK marketing director Kirsten Stagg said: “Škoda is a brand that helps people jump into new things and ‘Chelsea vs Your Weekend’ is the perfect example of us delivering on that promise.
“We’ve had two great seasons with Chelsea FC Women already, so we’re excited to help try and grow their fanbase further, giving the club the platform they deserve and our customers a way to add a bit of family-friendly drama to their weekends.”
Leo UK chief creative officer Mark Elwood added: “It’s always helpful to have an enemy when you’re making a campaign. ‘Chelsea Vs Your Weekend’ gives us that. In this case, it’s not their arch rivals but everything else hitting Instagram feeds that week, from over-priced lattes to early soft play slots on the weekend. We’re excited to simultaneously grow the women’s game and help people find more bang for their hard-earned buck than spending £6 on a croissant.”
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