Škoda drafts in Olympian to get women on their bikes
Škoda UK is aiming to tap into the Olympics feelgood factor with the launch of a new social-first campaign to…
Skoda
Škoda drafts in FCB to handle global creative activity
Škoda has appointed FCB as its new global creative lead agency following a four-way pitch, with a brief covering major…
Škoda to hand dealers more control over CRM activity
Škoda dealerships will soon be launching their own data-driven personalised marketing campaigns after the VW-owned car marque reappointed technology-led marketing…
Škoda urges ‘Mamils’ to ride Tour de France in UK
British middle-aged men in lycra (Mamils) looking for that Tour de France experience are being offered the chance to re-enact their…
Treacy back on Škoda as VW appoints Proximity
Volkswagen Group has brought the curtain down on Škoda’s 14-year relationship with AIS London by appointing Proximity London to handle…
Škoda customers hit out as emissions mailing lands
Škoda is facing a growing rebellion among customers who have been affected by the VW emissions scandal with many insisting…
Shaun Moran on… Škoda emissions mail campaign
Earlier this month, the head of VW cars in the UK apologised “unreservedly” for “significantly” letting down its customers in…
AIS grabs DMA grand prix for O2
Archibald Ingall Stretton bagged the grand prix at last night’s DMA Awards, for its campaign to bring England’s rugby matches…
AIS heads DMA Awards shortlist
Archibald Ingall Stretton tops the agency nominations for next month’s 2010 DMA Awards, being shortlisted for a total of 12…
Skoda Facebook Connect
We are all told to use the Web to its full effect to make communications with customers meaningful and deeply…