Škoda has appointed FCB as its new global creative lead agency following a four-way pitch, with a brief covering major product launches for over 20 major markets.
The review, which started last year, was handled by The Observatory International (London) on behalf of Škoda Global Marketing, and the new agency will start work in early April and transition with previous incumbent OptimistThjnk until the end of June.
The account will be run out of FCB’s London office.
However, the appointment does not affect Škoda’s media agencies or its relationships with agencies in regions or individual markets. In the UK its works with Fallon London and PHD, while Škoda dealerships handle some data-driven personalised marketing campaigns in-house through technology-led marketing business Team ITG.
Škoda Auto global head of marketing Meredith Kelly said: “With FCB we identified not only first-class agency support but also a true long-term business partner, and they exceeded our expectations throughout every stage of this process. We are looking forward to getting started.”
FCB global chief executive Tyler Turnbull added: “The opportunity to partner with Škoda is a dream come true for everyone across FCB. From the first moment we spent together, we felt an incredible connection across our companies given our challenger spirits, passionate people and shared belief in the economic power of creativity. Together, I’m confident that we can help build the Škoda global business like never before.”
Related stories
Škoda to hand dealers more control over CRM activity
Škoda urges ‘Mamils’ to ride Tour de France in UK
Škoda customers hit out as emissions mailing lands
