Data geeks miss out on sporting glory…but only just
After a weekend of nail-biting sports finals, in which England won the Cricket World Cup and Novak Jokavic beat Roger…
sport
Data geeks serve up this year’s Wimbledon champion
Tennis fans might want to look away now, although those who like a flutter might wish to pay close attention as…
Adidas opens UK loyalty club as springboard to Europe
Adidas is expanding its Creators Club loyalty scheme into the UK market as the first step in plans to roll…
Govt taps into World Cup to push engineering careers
The Government is aiming to capitalise on World Cup fever to encourage school kids to wake up to the joys…
OgilvyOne nets brief to steer F1 global CRM programme
Formula One is ramping up its strategy to get closer to its estimated 500 million-strong fanbase – and attract new…
Chelsea FC strikes digital experience deal with Ericsson
Chelsea Football Club has signed a digital transformation deal with Ericsson which it claims will provide fans throughout its Stamford…
TMO signs major data deal with Lancashire Cricket Club
Lancashire County Cricket Club and Emirates Old Trafford have signed a deal with Manchester-based The Media Octopus to bring the…
DMA ‘stars of tomorrow’ secure cup and league treble
The DMA is hailing its success in giving a leg-up to the “stars of tomorrow” after revealing that the football…
Formula 1 picks first digital chief to target 500m fans
Formula One is aiming to tap into its estimated 500 million-strong global fanbase by appointing its first global head of digital…
Top football clubs unite for exclusive content hub
Nearly 30 top football clubs – including Chelsea, FC Barcelona, Real Madrid, and Bayern Munich – have joined forces for…