GB Racing doubles stake for new marketing campaign
Great British Racing, the sport’s official marketing and promotional body, is launching its largest campaign to date as it strives…
sport
Cycling UK aims to shift up a gear with Elvis rebranding
Cycling UK, the UK’s cycling charity, has today unveiled a new brand identity, as part of its mission to create…
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
VCCP wins Wimbledon as event courts global audience
The All England Lawn Tennis Club, the organisation behind the Wimbledon championships, has appointed VCCP as its global creative agency…
Millwall FC targets fanbase with new reward programme
Millwall FC might have a certain reputation, but the club is aiming to tap into the passion of its fanbase…
Man City signs Publicis Sapient as global digital agency
Manchester City FC has signed a multi-year global partnership with Publicis Sapient, to support the club’s ongoing digital transformation strategy,…
MSQ sports agency founders win back Virgin Media O2
Virgin Media O2 has ditched M&C Saatchi Sport & Entertainment to appoint MSQ’s sports division as its lead sponsorship agency,…
Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…
Brave Bison buys sports marketing agency in £11m deal
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has agreed to acquire the…
MSQ Sport + Entertainment appoints first strategy chief
MSQ Sport + Entertainment, the agency which was launched in June and is headed by former M&C duo Steve Martin…