Brawn vs brain? Data geeks try to win Rugby World Cup
Big brands might be preparing for a scrum down over who can triumph at the Rugby World Cup in Japan,…
sport
Animal rights charity whips up storm with horseracing
The horseracing industry has got on its high horse – quite literally – over a new outdoor ad campaign from…
Data geeks miss out on sporting glory…but only just
After a weekend of nail-biting sports finals, in which England won the Cricket World Cup and Novak Jokavic beat Roger…
Data geeks serve up this year’s Wimbledon champion
Tennis fans might want to look away now, although those who like a flutter might wish to pay close attention as…
Adidas opens UK loyalty club as springboard to Europe
Adidas is expanding its Creators Club loyalty scheme into the UK market as the first step in plans to roll…
Govt taps into World Cup to push engineering careers
The Government is aiming to capitalise on World Cup fever to encourage school kids to wake up to the joys…
OgilvyOne nets brief to steer F1 global CRM programme
Formula One is ramping up its strategy to get closer to its estimated 500 million-strong fanbase – and attract new…
Chelsea FC strikes digital experience deal with Ericsson
Chelsea Football Club has signed a digital transformation deal with Ericsson which it claims will provide fans throughout its Stamford…
TMO signs major data deal with Lancashire Cricket Club
Lancashire County Cricket Club and Emirates Old Trafford have signed a deal with Manchester-based The Media Octopus to bring the…
DMA ‘stars of tomorrow’ secure cup and league treble
The DMA is hailing its success in giving a leg-up to the “stars of tomorrow” after revealing that the football…