Horseracing body hires chief to attract young punters
Racecourse Media Group, the media and data rights management organisation for British and Irish horseracing entirely owned by its 37…
sport
Premier League recruits new tech and data champion
Football’s Premier League might be embroiled in a very public row over allegations that Manchester City are cheats but behind…
IG joins top team for Sky Sports Premiership coverage
Investment and trading platform IG has signed a three-year partnership with Sky Media, becoming an official co-sponsor of Sky Sports…
Mr Porky kicks off deal to support ITV footie coverage
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, has signed a major sponsorship deal to support…
Paddy Power shows it’s a funny old game in new activity
Paddy Power has joined the growing number of brands aiming to build anticipation for the English Premier League kick-off, with…
PepsiCo gets into gear for major Silverstone partnership
PepsiCo is ramping up its sports sponsorship strategy by signing a five-year deal with Silverstone to become the official soft…
Brands go on the attack for England semi-final clash
Major brands have launched a blitz of rapid-response marketing campaigns ahead of tonight’s FIFA World Cup semi-final between England and…
Most brands too slow to react to World Cup winning run
The England football team’s victory against Mexico in the Fifa World Cup might have been hailed as one of the…
Women’s Aid ‘The Other Kick Off’: Time to take action
England fans might still be celebrating this week’s rip-roaring World Cup win against Croatia but there is a darker side…
Wimbledon ‘Where beauty meets battle’: Flight of fancy
With the World Cup now firmly under way, the next 38 days should keep football fans on their toes but…