Irn-Bru revives ‘Girders’ anthem for World Cup blitz
AG Barr brand Irn-Bru is getting behind the Tartan Army in the build up to the World Cup by taking…
sport
C4 reruns 1966 World Cup final for Alzheimer’s Society
Channel 4 is aiming to raise awareness of dementia and Alzheimer’s Society by broadcasting England’s historic 4-2 World Cup final…
40 million UK consumers plan to watch the World Cup
Anyone in any doubt about the pulling power of football need look no further than a new report which finds…
Carlsberg picks agency for Uefa sponsorship campaigns
Carlsberg Group has handed global creative agency Fold7 the brief to spearhead the brand’s sponsorship deal with Uefa, which it…
Brave Bison joins the corner team for iVisit Boxing blitz
iVisit Boxing, the live sports entertainment organisation behind the Iconic Boxing League framework, a city versus city championship structure which…
Hookflash hits the bullseye with darts’ giant digital brief
Nodor Group, which owns Winmau dartboards and Red Dragon Darts used by many of the top professional players, has appointed…
Škoda and Chelsea FC Women ‘substitute’ dull weekends
Škoda UK is aiming to build support for Chelsea FC Women and elevate the profile of the women’s game with…
Brits set for spending spree as World Cup fever builds
The Fifa World Cup 2026 might still be nearly three months away but brands need to ensure they are match…
Nestlé KitKat Formula 1 sponsorship: Give us a break
Formula 1 might not be everyone’s cup of tea – the fact that some fans are apparently very upset that…
Formula E picks UK agency to steer major CRM strategy
Formula E, the world’s first all-electric international single-seater racing series, has hired a new agency to deepen fan-engagement and focus…