Škoda and Chelsea FC Women ‘substitute’ dull weekends
Škoda UK is aiming to build support for Chelsea FC Women and elevate the profile of the women’s game with…
sport
Brits set for spending spree as World Cup fever builds
The Fifa World Cup 2026 might still be nearly three months away but brands need to ensure they are match…
Nestlé KitKat Formula 1 sponsorship: Give us a break
Formula 1 might not be everyone’s cup of tea – the fact that some fans are apparently very upset that…
Formula E picks UK agency to steer major CRM strategy
Formula E, the world’s first all-electric international single-seater racing series, has hired a new agency to deepen fan-engagement and focus…
Lads, lads, lads? Forget it, footie fans are far more ‘sick’
Just 9% of male football fans in the UK say they feel represented by the advertising they see, with the…
Motorsport UK picks agency to steer transformation
Motorsport UK, the organisation that oversees every level of the sport, from grassroots and club racing through to elite championships,…
Samsung Milano 2026 Winter Olympics: Stirring stuff
And so to the looming Milano Cortina 2026 Winter Olympics, which opens next Friday with a total of 116 events…
Liverpool FC signs SAS to up the club’s marketing game
Liverpool Football Club might have struggled with consistency on the pitch so far this season but the club has vowed…
Brands urged to follow top sports to build loyal fanbase
Brands must take a leaf out of top-level sports teams’ playbook and earn – not be tempted to buy –…
HMRC signs Jill Scott to kick off major push for tax app
HMRC has turned to Sky Media and former Aston Villa and England footballer Jill Scott to encourage people to download…