Carlsberg picks agency for Uefa sponsorship campaigns
Carlsberg Group has handed global creative agency Fold7 the brief to spearhead the brand’s sponsorship deal with Uefa, which it…
sport
Brave Bison joins the corner team for iVisit Boxing blitz
iVisit Boxing, the live sports entertainment organisation behind the Iconic Boxing League framework, a city versus city championship structure which…
Hookflash hits the bullseye with darts’ giant digital brief
Nodor Group, which owns Winmau dartboards and Red Dragon Darts used by many of the top professional players, has appointed…
Škoda and Chelsea FC Women ‘substitute’ dull weekends
Škoda UK is aiming to build support for Chelsea FC Women and elevate the profile of the women’s game with…
Brits set for spending spree as World Cup fever builds
The Fifa World Cup 2026 might still be nearly three months away but brands need to ensure they are match…
Nestlé KitKat Formula 1 sponsorship: Give us a break
Formula 1 might not be everyone’s cup of tea – the fact that some fans are apparently very upset that…
Formula E picks UK agency to steer major CRM strategy
Formula E, the world’s first all-electric international single-seater racing series, has hired a new agency to deepen fan-engagement and focus…
Lads, lads, lads? Forget it, footie fans are far more ‘sick’
Just 9% of male football fans in the UK say they feel represented by the advertising they see, with the…
Motorsport UK picks agency to steer transformation
Motorsport UK, the organisation that oversees every level of the sport, from grassroots and club racing through to elite championships,…
Samsung Milano 2026 Winter Olympics: Stirring stuff
And so to the looming Milano Cortina 2026 Winter Olympics, which opens next Friday with a total of 116 events…