Lads, lads, lads? Forget it, footie fans are far more ‘sick’
Just 9% of male football fans in the UK say they feel represented by the advertising they see, with the…
sport
Motorsport UK picks agency to steer transformation
Motorsport UK, the organisation that oversees every level of the sport, from grassroots and club racing through to elite championships,…
Samsung Milano 2026 Winter Olympics: Stirring stuff
And so to the looming Milano Cortina 2026 Winter Olympics, which opens next Friday with a total of 116 events…
Liverpool FC signs SAS to up the club’s marketing game
Liverpool Football Club might have struggled with consistency on the pitch so far this season but the club has vowed…
Brands urged to follow top sports to build loyal fanbase
Brands must take a leaf out of top-level sports teams’ playbook and earn – not be tempted to buy –…
HMRC signs Jill Scott to kick off major push for tax app
HMRC has turned to Sky Media and former Aston Villa and England footballer Jill Scott to encourage people to download…
Outdoor brand Dryrobe hires agency for digital splash
British outdoor clothing brand Dryrobe, which specialises in waterproof and thermal insulated robes for both professional athletes and sports enthusiasts,…
M&C Saatchi deal targets $23bn women’s sports sector
M&C Saatchi Group is aiming to tap into the burgeoning women’s sports market by acquiring specialist advisory and media rights…
Brave Bison signs fifth M&A deal with £12m MTM buy
Media, marketing and technology company Brave Bison is continuing its acquisition strategy by snapping up its fifth firm this year…
Brands urged to reach for the stars of women’s sport
Marketers and media companies must get in shape to tap into the global women’s sports sector, which is projected to…