Former RAC staff sentenced for pilfering car crash data
Two former RAC employees have been handed a suspended prison sentence and ordered to complete 150 hours of unpaid work,…
car marketing
Kwik Fit lays down ‘drive away happy every time’ ad blitz
Car maintenance provider Kwik Fit has unveiled a “surreal” ad campaign featuring a helpful, friendly Kwik Fit technician who rolls…
Car salesman nicked for stealing customers’ data
Gone are the times when all you had to worry about when buying or leasing a car was whether it…
Suzuki Swift owners hide their cars in first TMW work
Suzuki is taking a novel approach to the launch campaign for its Suzuki Swift brand, with the first work through…
The Gate adds CRM business to AA creative account
The AA has drafted in The Gate to handle all of the organisation’s CRM activities, strengthening its relationship with the…
Regit drives ‘permissioned’ data deal with LiveRamp
Regit, the UK’s major digital garage that helps motorists buy, sell and maintain their vehicles online, has signed up to…
Motorway swipes right to bring in senior Bumble chief
Moving from online dating to online motor sales might not be a well-trodden path but Bumble’s marketing chief has made…
Imagination brings Ford Explorer world record to life
Ford has hailed the achievement of adventurer Lexie Alford in completing the first round the world trip made in an…
Ford swerves ad ban as ASA slams the brakes on probe
Car giant Ford has been given the green light to “keep calm and carry on” advertising its All-Electric Explorer model…
TMW Unlimited wins brief to steer Suzuki GB business
Japanese car giant Suzuki has appointed TMW Unlimited to handle its integrated creative, content and CRM account just two months…