Krow Group is launching a new global automotive marketing agency after acquiring April Six Mobility, whose clients include BMW Group, Stellantis, VW Group, and AVL.
Krow Kinetic will be led by chief executive Sam Smith, who has been at April Six Mobility since 2003, most recently as managing director. She will report into Krow Group CEO John Quarrey.
By combining Krow’s experience with leading automotive brands like Jeep and Fiat, with April Six Mobility’s deep expertise and client portfolio, Krow Kinetic aims to strengthen and expand its role as a full-service agency.
The agency, which is part of Mission Group, remains committed to supporting both established and emerging manufacturers, service providers, and clients in key areas such as electric vehicles, autonomous technology, connected car solutions, and the broader mobility sector.
It is claimed the combined agency will offer significant benefits to both existing and new clients by providing access to a wider talent pool and enhanced service capabilities across brand, digital, social, influencer marketing, events, paid media, data, retail, and CRM.
Smith will be supported by head of strategy, growth and innovation David Dent, and creative director Martin Cox.
John Quarrey commented: “This is a really exciting move for us, and we are delighted to welcome the team and their incredible specialist knowledge on the automotive industry to the group. I’m looking forward to seeing Krow Kinetic thrive under the exceptional leadership of Sam Smith.”
Sam Smith added: “We’re thrilled to bring our automotive expertise to Krow Group. We share the same values and work ethic, and most importantly, we believe in the power of creativity to make a significant impact.”
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