The Mission Group swoops for data science consultancy

The Mission Group, the company behind Krow, Bray Leino, Story and Soul, is continuing its acquisition spree by snapping up global data science and digital analytics consultancy Mezzo Labs for an undisclosed fee.

Launched 16 years ago, Mezzo Labs offers data strategy and architecture, web analytics, CX analytics, marketing automation, insights generation, data science, conversion rate optimisation and personalisation.

Headquartered in London, Mezzo Labs also has operations in Singapore; its client list includes Barclays, Danone, Invesco, Metro Bank, Schroders and Pearson.

With a strong presence in financial services, Mezzo Labs claims to help brands to get the best from their existing data infrastructure, think faster using actionable insights, act smarter with the power of analytics and sell more to their customers.

For Mission, the deal is designed to enhance its service offering and expand its capabilities within the data science and digital analytics space, and beef up its ability to target global businesses across a range of sectors.

Mission Group chief executive James Clifton (pictured) said: “Despite a challenging macro-economic backdrop, Mission continues to commit to further developing our capabilities and client servicing offering through investing in ambitious brands like Mezzo Labs.

“Cutting through the noise and reaching your target audience is becoming increasingly challenging, something our brands are acutely aware of, and this latest acquisition will enable us to provide clients with bespoke, data-driven digital marketing solutions to ensure long-term growth.”

Mezzo Labs founder and CEO Adrian Kingwell added: “Over the past 16 years we have helped digital marketers turn data into insights so they can deliver more personalised and effective marketing campaigns. We are delighted to be joining The Mission Group and its network of agencies to bolster the group’s digital analytics capabilities, drive global opportunities and offer a greater breadth of services for all our clients.”