Havas Market and Search Lab merge for ‘new chapter’
Havas Media Network UK is merging performance agency Search Laboratory into Havas Market UK to supercharge a “limitless performance” proposition,…
performance marketing
OMG promotes insider to head up digital performance
Omnicom Media Group, the media services division of Omnicom, has created the role of managing director of digital performance to…
Charity offering millions of school meals hires 26PMX
Leeds-based digital agency 26PMX has made it two account wins in a week after being appointed to oversee the social…
Damart hires 26PMX for data-driven digital overhaul
Clothing and homewares brand Damart, which was founded over 70 years ago in Norther France, is gearing up for a…
Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
Retailers ‘in the dark over where social spend ends up’
Social media spend might be soaring but over two-thirds (68%) of retail marketers are not in full control of where…
New Look online sales go XXXL with Microsoft network
High street fashion chain New Look has hailed the implementation of Microsoft’s Audience Network for a 200% year-on-year increase in…
VCCP Media gobbles up Krispy Kreme digital account
Doughnut and coffee house chain Krispy Kreme is aiming to boost its performance marketing with the appointment of VCCP Media…
How marketers can move beyond Google and Meta
2022 was the first year since 2014 that Google and Meta’s combined market share in digital advertising dropped below 50%….
Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…