Damart hires 26PMX for data-driven digital overhaul

Clothing and homewares brand Damart, which was founded over 70 years ago in Norther France, is gearing up for a bold evolution towards a more customer-centric, data-driven approach with the appointment of Leeds-based performance agency 26PMX.

The MSQ-owned agency, which was first rebranded from TwentySix to 26 and now its new moniker, has been briefed to spearhead the brand’s transformation across digital channels.

This will include driving Damart’s growth across PPC, display, paid social, affiliates, SEO, CRO, and data analytics, with the aim of ensuring its digital presence is sharper and more impactful.

26PMX adds Damart to an extensive fashion and apparel client roster including Deckers, Victoria Beckham, and Sealskinz.

Although the brand specialises in a material called Thermolactyl, known for its insulation qualities, the label has expanded to include fashion items for predominantly over-55s market.

Damart head of ecommerce and marketing Ben Phillips said: “We’re delighted to partner with 26PMX as we initiate the next phase of our digital transformation.

“From the initial scoping phase, the team have given us total confidence that they have the expertise, knowledge and adaptability to enable us to deliver our ambitious growth plans in the coming 12 months, with a strong focus on better using and harnessing data throughout everything we do.”

26PMX director of business development John Ward added: “We’re very privileged to announce this relationship. Our teams are eager to collaborate and leverage our digital expertise to help Damart accelerate their transformation and achieve new milestones in their digital journey. We look forward to making significant strides together in the coming months.”

Damart is part of Damartex and has operations in Belgium, Luxembourg, Switzerland and the US, as well as France and the UK. Along with partner companies in Australia, Cyprus and Spain, it has more 10 million customers. In total, Damartex owns nine brands, including Damart Sport, Afibel, Coopers of Stotford and 3Pagen.