Webgains claims online ad AI first with IBM Watson deal
International affiliate marketing network Webgains claims to be the first performance marketing agency to partner with IBM Watson, as it…
performance marketing
Telegraph boosts Fetch remit with performance brief
Telegraph Media Group is aiming to ramp up its performance marketing with the appointment of a new lead agency to…
Hertz shuns media agencies to appoint NetBooster
Car rental giant Hertz has ignored the advances of traditional agencies to appoint digital performance marketing specialist NetBooster to handle its…