Car rental giant Hertz has ignored the advances of traditional agencies to appoint digital performance marketing specialist NetBooster to handle its online media activity, following a competitive pitch.
Hertz has appointed the business to manage its paid media activity across seven European countries, as well as their international campaigns across the US, MEA and APAC regions.
NetBooster’s focus will be on driving innovation in the competitive and complex travel marketplace, while helping Hertz unlock the full lifetime value of its customers.
The appointment further expands NetBooster’s travel portfolio, which includes brands such as AccorHotels, Emirates and Center Parcs.
Hertz International vice-president of marketing Vincent Gillet said: “NetBooster is a natural fit for Hertz International due to its broad global and local credentials and expertise. Its European market knowledge and sector expertise in travel were particularly appealing to us. We look forward to working with NetBooster and further developing the Hertz brand on a global scale.”
The appointment comes as Thomas Armbruster has been handed the role of NetBooster’s new CEO, succeeding Tim Ringel who will stand down from the position at the end of October, due to personal reasons.
Armbruster has been with the company for six years, undertaking several key executive management positions.
He will now lead NetBooster through its next phase of growth; driving the company’s strategic agenda and ramping up its drive to be an independent global competitor to the ‘Big Six’ traditional media networks.
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