Why the R-word need not result in doom and gloom
The word that seems to be on every business executive’s lips as we start 2023 is “recession”. It’s one that…
performance marketing
Love Island isn’t a marketing playbook, it’s a warning
So, Love Island is back (again). The fact a show built around finding love has only resulted in a handful…
Kite Factory chief joins TMW to lead performance unit
TMW Unlimited is boosting its performance media offering with the appointment of Kite Factory managing partner and international managing director…
Abrdn awards performance marketing task to Starcom
Investment firm Abrdn – formerly known as Standard Life Aberdeen – has handed its UK and EMEA performance marketing brief…
Salaries soar as firms battle to recruit top candidates
Marketing salaries are surging across the board as the economy starts to recover and companies engage in the hiring rush…
MediaCom’s Daivid aims to turn ads into online goliaths
MediaCom is rolling out an AI-based tool which allows clients to adjust the creative and media for digital campaigns and…
Double hire boosts Medialab data-driven leadership
Medialab is continuing to beef up its senior team and further enhance the agency’s data-driven proposition with two key appointments…
Medialab hiring spree adds experience and young talent
Medialab Group is bolstering its team by drafting in both experienced personnel as well as industry “young guns”, as part…
New Look recruits digital agency for performance brief
Less than a week after implementing a new tech platform to better connect customer experiences across channels, fashion chain New…
Top data and digital roles to drive Medialab expansion
Medialab has created two top-level roles as part of its strategy to put digital and data to the core of the agency’s…