How marketers can move beyond Google and Meta
2022 was the first year since 2014 that Google and Meta’s combined market share in digital advertising dropped below 50%….
performance marketing
Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…
The Mission Group swoops for data science consultancy
The Mission Group, the company behind Krow, Bray Leino, Story and Soul, is continuing its acquisition spree by snapping up…
Why the R-word need not result in doom and gloom
The word that seems to be on every business executive’s lips as we start 2023 is “recession”. It’s one that…
Love Island isn’t a marketing playbook, it’s a warning
So, Love Island is back (again). The fact a show built around finding love has only resulted in a handful…
Kite Factory chief joins TMW to lead performance unit
TMW Unlimited is boosting its performance media offering with the appointment of Kite Factory managing partner and international managing director…
Abrdn awards performance marketing task to Starcom
Investment firm Abrdn – formerly known as Standard Life Aberdeen – has handed its UK and EMEA performance marketing brief…
Salaries soar as firms battle to recruit top candidates
Marketing salaries are surging across the board as the economy starts to recover and companies engage in the hiring rush…
MediaCom’s Daivid aims to turn ads into online goliaths
MediaCom is rolling out an AI-based tool which allows clients to adjust the creative and media for digital campaigns and…
Double hire boosts Medialab data-driven leadership
Medialab is continuing to beef up its senior team and further enhance the agency’s data-driven proposition with two key appointments…