Double hire boosts Medialab data-driven leadership

medialabMedialab is continuing to beef up its senior team and further enhance the agency’s data-driven proposition with two key appointments following another year of significant growth.

Anthony Pey joins as head of marketing effectiveness, following 15 years working across a number of verticals, most recently at modelling and data measurement consultancy Data2Decisions.

In his new role, Pey has been charged with leading and further developing Medialab’s expanding data science and econometric modelling division which is ultimately responsible for driving growth for their client partners.

In addition, Adam Cunnington has joined as head of data and engineering from WPP Choreograph’s performance and analytics division (formerly 2Sixty, Essence), where he was engineering leader. Prior to that he worked at MEC and at Greenhouse Group M.

Cunnington brings a wealth of specialist skills and data analytical expertise that will enable the scaling of Apollo, Medialab’s marketing intelligence platform.

These hires will both support a number of recent clients wins for Medialab, including Mind, Beagle Street, Diabetes UK, and Zopa and reinforce the agency’s commitment to data and marketing effectiveness.

Medialab chief data officer Will Davis, who was promoted to the role in May after a decade with the business, said “Despite the market conditions it’s been a really strong year for many of our clients with a lot of the success driven by our people’s ability to extract marketing insight from Apollo.

“We’ve taken a lot of pride in the platform developments made though lockdown and having seen the difference they make for our client partners; these hires are a nod toward our desire to continue scaling our proposition in line with their ambitions.

“These are two exciting hires for Medialab and our clients. Both have a brilliant track record at businesses we highly regard and I’m excited about working with them on the journey ahead.”

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