World Wildlife Fund, the independent conservation organisation, has appointed Medialab Group as its media partner as part of plans to radically rethink its approach to events and community fundraising in the post-Covid world.
Founded 60 years ago, WWF has been at the forefront of global efforts to protect wildlife and the natural world but its work is more crucial than ever with the loss of nature accelerating at an alarming rate.
Medialab has been briefed for the twin aims of promoting a new national events programme and as well as helping local communities across the UK develop and grow grassroots support through new events and campaigns.
WWF-UK was looking to establish a relationship with a marketing and media partner who could demonstrate experience and expertise in charity events media planning and buying, to optimise consumer awareness and promote functions.
WWF-UK director of events and community fundraising Louise Oakley commented: “Medialab really impressed us with their effort, commitment and expertise in the process and in identifying what we want to achieve in the next few years. We were looking for an agency who will guide us, challenge us and offer strategic expertise and insight and we felt Medialab will absolutely do this to help achieve our goals.”
Medialab chief executive Marcus Orme added: “To have the opportunity to work with a partner who are a fighting a cause that affects each of us, every day, now and in the future is an incredible privilege. It’s also something that we as a team are passionate about and cannot wait to get started. We are looking forward to supporting WWF-UK and their ambitions for growth.”
The win comes just a week after Medialab was appointed as media partner of charity Mind, as the organisation gears up to tackle the mental health emergency triggered by the Covid pandemic.
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