Medialab scoops brief to keep RNLI fundraising afloat
The RNLI has handed is data-driven marketing account to Medialab, with a brief to create a new data and insight…
fundraising
Online charity donations soar despite Covid-19 squeeze
The coronavirus pandemic may have triggered the biggest financial squeeze for UK consumers in a generation, but one-off online donations to…
Charities await big savings as HMRC axes online ad tax
The charity sector is set to reap in major savings on digital advertising with the introduction of new VAT rules,…
Macmillan revamps fundraiser as AMV activity breaks
Macmillan Cancer Support is overhauled its major fundraising programme for the World’s Biggest Coffee Morning by allowing hosts to hold…
Charities ramp up digital as mail and phone also return
Two-thirds of charities have overhauled the way they communicate with supporters during lockdown, ushering in a new era of increased…
Unicef plays on hope to raise funds for refugee support
Unicef is aiming to shift public perception of migrant and refugee children from victims to capable partners in a new…
WaterAid refreshes DRTV strategy for sanitation push
WaterAid is launching a major DRTV campaign, as part of a new strategy designed to flag up the critical need…
‘Accidental savers’ urged to help feed Covid-19 victims
The Spag Bol Project, the charity set up late last year to fight homelessness, is launching a major marketing push…
‘Sloppy’ charities accused of data governance failings
The charity sector is still struggling to come to terms with GDPR – two years after the regulation came into…
Macmillan braced for £100m ‘shock’ from coronavirus
Macmillan Cancer Support is facing a £100m black hole in its finances this year as the coronavirus wreaks havoc with…