The year ahead: Fundraising is a marathon not a sprint
The pandemic has shown just how essential charities are within the community, and in such turbulent times they have faced…
fundraising
NSPCC embraces gamification to boost supporter base
The NSPCC is turning to gamified experiences as part of integrated campaigns aimed at acquiring new and retaining current charitable…
Charity legacy income rises to £4bn despite turbulence
Charity legacy income is forecast to reach a record £4bn by the end of 2022, an increase of 14% on…
Age UK appoints agency for new advertising strategy
Age UK has appointed agency Neverland to develop a new advertising and marketing strategy to highlight the charity’s role and…
WWF launches ‘Tiger Who Came To Tea’ TV campaign
WWF is aiming to write a new fundraising chapter with a TV ad campaign to highlight its tie-up with beloved…
Only 2% of charity chiefs use data to inform decisions
UK charities appear to talk a good game when it comes to data strategy, with almost all organisations saying their…
Top ten tips for charities to ramp up their donations
As we leave behind the difficult period of the Covid-19 pandemic, only to face fresh issues in the shape of…
British Red Cross awards business to Havas Media UK
British Red Cross is aiming to expand its supporter base and ultimately boost its fundraising efforts with the appointment of…
Royal British Legion mailshot creates Falklands tribute
The Royal British Legion has marked the 40th anniversary of the end of the Falklands War with a national commemorative…
Charity revenue from online tributes soars by 46%
Online tribute fund revenue grew 46% during the past 12 months, according to a new analysis, which also reveals in…