Charity donations plummet £5bn as Brits face squeeze
The cost of living crisis has had a devastating effect on the charity sector, with donations plunging by half in…
fundraising
BHF hands data-driven brief to Wunderman Thompson
The British Heart Foundation has handed Wunderman Thompson UK its data-driven marketing account, following a merger of the charity’s fundraising, marketing…
Digital wallets account for 40% of charity donations
New figures reveal that digital wallets are now being used to make nearly four in ten one-off donations – as…
Tinnitus charity rings changes with rebranding initiative
The British Tinnitus Association – the only charity in the UK dedicated to supporting those who live with the condition…
Fundraising in hard times: How charities can succeed
The looming recession and cost of living crisis are not unique events. Our economy goes in cycles: sometimes it’s boom,…
The year ahead: Fundraising is a marathon not a sprint
The pandemic has shown just how essential charities are within the community, and in such turbulent times they have faced…
NSPCC embraces gamification to boost supporter base
The NSPCC is turning to gamified experiences as part of integrated campaigns aimed at acquiring new and retaining current charitable…
Charity legacy income rises to £4bn despite turbulence
Charity legacy income is forecast to reach a record £4bn by the end of 2022, an increase of 14% on…
Age UK appoints agency for new advertising strategy
Age UK has appointed agency Neverland to develop a new advertising and marketing strategy to highlight the charity’s role and…
WWF launches ‘Tiger Who Came To Tea’ TV campaign
WWF is aiming to write a new fundraising chapter with a TV ad campaign to highlight its tie-up with beloved…