Charities embrace tech to combat cost of living crisis
The days when charities relied heavily on the “collection-box rattlers” appear to be over, with organisations increasingly using technology to…
fundraising
RSPCA reunites with AMV 30 years after ‘pile of dogs’
The RSPCA has appointed AMV BBDO to spearhead a new marketing campaign which will aim to “rally humanity for animals…
Charities get legacy marketing tips for childfree donors
Charities have been handed five ways to contact childfree consumers for legacy donations, following a new analysis carried out by…
Shelter and HSBC unite to highlight homelessness plight
The thought of a major global bank and a homeless charity jumping into bed together might seem incongruous but that…
Charities urged to tap into rise of online tribute funds
Online tribute funds are continuing their impressive growth, with the number of new funds created from 2021 to 2022 witnessing…
Charity donations plummet £5bn as Brits face squeeze
The cost of living crisis has had a devastating effect on the charity sector, with donations plunging by half in…
BHF hands data-driven brief to Wunderman Thompson
The British Heart Foundation has handed Wunderman Thompson UK its data-driven marketing account, following a merger of the charity’s fundraising, marketing…
Digital wallets account for 40% of charity donations
New figures reveal that digital wallets are now being used to make nearly four in ten one-off donations – as…
Tinnitus charity rings changes with rebranding initiative
The British Tinnitus Association – the only charity in the UK dedicated to supporting those who live with the condition…
Fundraising in hard times: How charities can succeed
The looming recession and cost of living crisis are not unique events. Our economy goes in cycles: sometimes it’s boom,…