Winter World Cup means charities must plan Xmas now
It’s World Cup year again – but UK fans hoping for a summer festival of football will have to shelve…
fundraising
Charities urged to push legacies to younger audiences
Charity marketers are missing a trick by promoting legacy gifts to older generations with a new study revealing nearly half…
Charities urged to open digital wallets as mobile soars
Charities are being urged to offer digital wallet donations to their supporters on the back of new figures which show…
Global craft community shows solidarity for Ukraine
Craft breweries, cider makers, wineries, and drinkers across Europe are coming together for a series of events throughout March, to…
Nectar to allow members to donate points to charity
Members of the Nectar loyalty scheme can now donate points to help support UK charities – from large brands, such…
Charity income back to pre-Covid level but with a twist
Fears that the charity sector would face a Covid wipe-out have proved wide of the mark with new figures for…
Animal charities facing ‘perfect storm’ as Covid bites
Dog rehoming charities, including the likes of Dogs Trust and Battersea, are being hit by the double whammy of dwindling…
‘Pity porn’ and disability tokenism rife in ad campaigns
Brand owners must ditch the patronising “pity porn” in their advertising and do more to properly represent disabled people, because…
Salvation Army promotes ‘hope’ in WPNC festive appeal
The Salvation Army has launched the charity’s annual Christmas Appeal on TV with a new strategy devised by agency WPNC…
Médecins Sans Frontieres brings in Krow for donor blitz
Médecins Sans Frontieres has appointed Mission Group agency Krow to oversee the strategy, creative and activation of its regular giving…