‘Pity porn’ and disability tokenism rife in ad campaigns
Brand owners must ditch the patronising “pity porn” in their advertising and do more to properly represent disabled people, because…
fundraising
Salvation Army promotes ‘hope’ in WPNC festive appeal
The Salvation Army has launched the charity’s annual Christmas Appeal on TV with a new strategy devised by agency WPNC…
Médecins Sans Frontieres brings in Krow for donor blitz
Médecins Sans Frontieres has appointed Mission Group agency Krow to oversee the strategy, creative and activation of its regular giving…
Gail Cookson to spearhead legacy marketing for WPNC
Integrated marketing agency WPNC has promoted Gail Cookson to the new role of legacy and international marketing director as the…
Deceased stars lend voices to Pancreatic Cancer push
Pancreatic Cancer UK is launching a major marketing and fundraising campaign, Lost Voices: Help us break through the silence, to…
goDonate sets up giving platform for smaller charities
Online donation tool goDonate, already used by the NSPCC, Royal British Legion and Battersea among others, is launching a new…
Top tips for charities to boost donations this Christmas
As we take our summer holidays, let’s not forget that Christmas is on its way and charities would do well…
Cancer Research UK hands MSQ data-led digital brief
Cancer Research UK has handed its digital marketing creative account to MSQ, as part of the charity’s new data-led approach…
WWF awards community and events brief to Medialab
World Wildlife Fund, the independent conservation organisation, has appointed Medialab Group as its media partner as part of plans to…
Mind hires Medialab to fight Covid mental health crisis
Charity Mind has appointed Medialab as its media partner for growth as the organisation gears up to tackle the mental…