MSQ Partners ties knot with Davis for media start-up
MSQ Partners is jumping into bed with former Blue 449 chief executive Simon Davis to open a new independent media…
performance marketing
Branded3 co-founders bring top team back for start-up
The co-founders of agency Branded3 are bringing “the band back together” for a digital performance marketing start-up, dubbed Connective3. Vin…
How to unlock the power of first-party customer data
It is widely recognised that the ever-increasing digitisation of media is generating a wealth of data, which, if harnessed correctly,…
MC&C rebrands The Kite Factory to focus on ‘ideas’
Mike Colling has finally taken his name off the front door of his agency, with the business rebranding The Kite…
Digital agency Tug beefs up top team with three hires
Digital performance marketing agency Tug is continuing to beef up its senior team following the appointment of chief creative officer…
Trefor Thomas joins digital agency Tug as global chief
Trefor “Tom” Thomas, who left Lida at the beginning of this year to “take his creative path in a new…
MEC hires head of organic performance for content arm
MEC has appointed Andy Francos to the role of head of organic performance at its Wavemaker content division – launched…
Webgains claims online ad AI first with IBM Watson deal
International affiliate marketing network Webgains claims to be the first performance marketing agency to partner with IBM Watson, as it…
Telegraph boosts Fetch remit with performance brief
Telegraph Media Group is aiming to ramp up its performance marketing with the appointment of a new lead agency to…
Hertz shuns media agencies to appoint NetBooster
Car rental giant Hertz has ignored the advances of traditional agencies to appoint digital performance marketing specialist NetBooster to handle its…