Digital performance marketing agency Tug is continuing to beef up its senior team following the appointment of chief creative officer Trefor Thomas with three key appointments.
Ollie Vaughan (pictured) is returning to the agency after a 18 months at Wavemaker to be chief media officer. Previously, he spent over nine years at the business, latterly as head of paid media.
In his new role Vaughan will be primarily responsible for developing Tug’s marketing strategy as the company looks to expand globally. He will also be working with the company’s data and technology team to develop analytics tools and work closely with Tug’s creative department to optimise channels and creative in real-time.
Meanwhile Asher Gordon joins as head of biddable media, from PHD Global Business, where he worked on brands including Porsche, Airbus and Bentley. Prior to that he spent spent six years as digital director at Wavemaker. He will lead on Tug’s biddable media offering and collaborate with all parts of the agency.
In addition, Christian Jones has been appointed commercial director, following spells at Lastminute.com, Myspace, Teads, Time Inc and Merkle.
The agency’s clients include Muller, Costa, Comparethemarket, Harrods and Merlin Entertainments Group.
Tug chief executive Nick Beck said: “We’re delighted to welcome Ollie, Asher and Christian to the team. As one of the original team members, Ollie’s understanding of technology, media and creative makes him the perfect fit for this new role and we hope to see a lot of change in the right direction with our new leadership team. We now have a strong executive team in place.
“Asher and Christian will bring new and fresh approaches to the team from their vast experience with big brands and agencies. They were all drawn to the team because of its seamless approach to media and creative, believing this is the future of digital and one which many still haven’t perfected.”
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