Medialab Group is bolstering its team by drafting in both experienced personnel as well as industry “young guns”, as part of its commitment to investing in talent, on the back of another strong year of growth.
In the past 12 months alone, 15 new client wins, including Mind, WWF-UK, RNLI, and finance firm Zopa, have played a part in fuelling this growth, despite the challenges faced by the industry during the pandemic.
To support its expanding client base, the agency has hired Essence digital activation director Lisa Meiklejohn, who was also business director on the L’Oreal account.
Joining Medialab as director of digital strategy and development, Meiklejohn brings extensive experience within multiple digital channels across brand, performance and commerce, and across a range of verticals.
With a strong track record of developing digital strategies, Meiklejohn will support Medialab’s new director of digital performance, Eleanor Hill, who joined in May.
The duo will work across Medialab’s growing client base while building transparent relationships with key media and martech partners.
Alongside these key senior hires, Medialab recently launched its first Digital Bootcamp, bringing in a new wave of entry-level talent through a training scheme with a view to permanent roles at the end.
Eight successful applicants, all paid above London living wage, joined the business in August and have embarked on an intensive 3-month training scheme. They will become fully qualified with Google Search Certification and be immersed in comprehensive, specialist training, run by internal channel experts and external partners, including the IPA, YouGov and Facebook.
Medialab is planning a series of similar Bootcamps in the future, where lack of experience is no barrier. They will support the agency’s growth plans to bring in bright, diverse digital talent from a variety of backgrounds and walks of life.
Chief executive Marcus Orme (pictured) said: “It’s no surprise that the success of our recent growth is supported by our investment in talent – we are a people first company, and always will be. We are devoting time and attention to training and development of digital talent and capabilities, as recognised by our second consecutive IPA Gold accreditations.
“Our growth journey continues, and as part of that, we are creating more opportunities than ever for passionate digital and data driven individuals who are keen to join a growing data-centric company.”
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