Telegraph Media Group is aiming to ramp up its performance marketing with the appointment of a new lead agency to handle the publishing firm’s digital strategy, mobile marketing, paid search, paid social and digital programmatic.
Mobile marketing specialist Fetch was initially appointed by The Telegraph in October last year to launch its free mobile app.
But now its brief has been expanded to deliver digital performance solutions across the entire Telegraph business, with a focus on travel, commerce and events, as well as its newly launched subscription service, Telegraph Premium.
Telegraph Media Group’s portfolio includes The Daily Telegraph and The Sunday Telegraph, The Telegraph website, apps and events business Telegraph Events.
The Telegraph chief customer officer Robert Bridge said: “We’ve been impressed by Fetch’s creative and strategic thinking and look forward to working with them on some exciting ideas for 2017.”
The man who led the pitch, Telegraph performace marketing director Marc Waxman, added: ”Having assessed a number of performance marketing agencies, we feel that Fetch’s knowledge in the digital mobile-first arena, combined with their deep understanding of our business, makes them the perfect partner for The Telegraph.”
Launched in 2009, Fetch has offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong, and numbers Uber, Facebook, Hulu, HSBC, Expedia, eBay and Hotels.com, among its client base.
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