Charity offering millions of school meals hires 26PMX

Leeds-based digital agency 26PMX has made it two account wins in a week after being appointed to oversee the social and creative strategy for a new Mary’s Meals campaign just days after the MSQ-owned business landed the Damart marketing brief.

Dedicated to providing life-changing meals to children in some of the world’s poorest countries, Mary’s Meals aims to ensure that every child receives one nutritious meal daily at school, which encourages education and offers hope for a better future.

The organisation’s impact is significant, currently feeding over 2.4 million children daily, and it emphasises the transformative power of school feeding programmes as a cost-effective solution to tackling poverty.

26PMX will be supporting Mary’s Meals in an autumn campaign, aimed at increasing the number of regular givers to the charity by reaching new audiences and exploring new channels, with efforts focused on TikTok, YouTube and Meta.

Mary’s Meals head of marketing David Swift said: “We are excited to collaborate with 26PMX as we continue our mission to reach and support more children in need across the globe.

“Their expertise in creative and social strategies will play a pivotal role in helping us amplify our campaign message, engage new audiences, and ultimately increase the number of regular givers who share in our vision.

“This partnership will help us to grow our movement so that we can continue to reach the next hungry child waiting for Mary’s Meals.”

26PMX managing partner Liam McNally added: “We are thrilled to partner with Mary’s Meals to support their crucial mission of providing daily nutritious meals to children in poverty. We believe in using digital to drive meaningful change. We are proud to be part of this journey and look forward to making a difference together.”

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