Dentsu Aegis bolsters Merkle with deal for data giant
Dentsu Aegis Network is continuing to beef up its data-driven powerhouse Merkle with the acquisition of a leading South Asian…
M&A
WPP flogs Kantar stake to Bain Capital in $3.1bn deal
WPP has finally offloaded a majority stake in its data and analytics company Kantar to private-equity firm Bain Capital, in a deal…
WPP takes hit with Chime, still no sign of Kantar sale
WPP has offloaded its 25% stake in VCCP-owner Chime to Providence Equity, but the marketing services giant appears no closer…
Salesforce splashes $16bn on data colossus Tableau
Salesforce is splashing the cash – a cool $15.7bn (£12.4bn) to be precise – to acquire “newish kid on the…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
TransUnion offloads Latitude agency to Jellyfish group
TransUnion has signalled it will stick to Callcredit’s core data business, after disposing of one of the UK firm’s first…
Unlimited Group boosts B2B with Direction Group deal
Unlimited Group has opened its corporate chequebook once more by making B2B business Direction Group its third acquisition in a…
Barclays leads £10m funding boost for loyalty app Bink
Barclays has secured a minority stake in loyalty app Bink after leading a £10m investment in the company as part…
Planning-Inc secures £15m buyout deal with Next 15
Predictive analytics and data science firm Planning-Inc has been bought by digital communications group Next 15 in a deal which…