2019 Review of the Year: Why data is now the real deal
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…
M&A
Kantar hunts chief executive as Eric Salama steps down
Kantar has kick-started the search for a new chief executive following Eric Salama’s decision to step down after 17 years…
Kin + Carta gets back in the saddle with $15m US deal
Marketing services group Kin + Carta is back on the acquisition trail with its first major deal since it rebranded…
Jellyfish signs deal with French group for global push
Jellyfish, the digital agency which earlier this year swallowed up former Callcredit shop Lattitude, has signed an investment deal with…
Dentsu Aegis bolsters Merkle with deal for data giant
Dentsu Aegis Network is continuing to beef up its data-driven powerhouse Merkle with the acquisition of a leading South Asian…
WPP flogs Kantar stake to Bain Capital in $3.1bn deal
WPP has finally offloaded a majority stake in its data and analytics company Kantar to private-equity firm Bain Capital, in a deal…
WPP takes hit with Chime, still no sign of Kantar sale
WPP has offloaded its 25% stake in VCCP-owner Chime to Providence Equity, but the marketing services giant appears no closer…
Salesforce splashes $16bn on data colossus Tableau
Salesforce is splashing the cash – a cool $15.7bn (£12.4bn) to be precise – to acquire “newish kid on the…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…