Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally completed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
M&A
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
TransUnion offloads Latitude agency to Jellyfish group
TransUnion has signalled it will stick to Callcredit’s core data business, after disposing of one of the UK firm’s first…
Unlimited Group boosts B2B with Direction Group deal
Unlimited Group has opened its corporate chequebook once more by making B2B business Direction Group its third acquisition in a…
Barclays leads £10m funding boost for loyalty app Bink
Barclays has secured a minority stake in loyalty app Bink after leading a £10m investment in the company as part…
Planning-Inc secures £15m buyout deal with Next 15
Predictive analytics and data science firm Planning-Inc has been bought by digital communications group Next 15 in a deal which…
Oliver Group sells majority stake to You & Mr Jones
Brand tech group You & Mr Jones has acquired Oliver and its parent firm Inside Ideas Group in a move…
Wunderman buys majority stake in martech firm Emark
WPP is continuing its acquisition spree to boost the services of Wunderman by acquiring a majority stake in marketing technology…
Williams Lea Tag snaps up digital production company
Williams Lea Tag, the company set up in 1820 to provide print services to the financial industry, is continuing its…
Dentsu buys digital agency to add to Merkle’s mettle
Dentsu-owned Merkle’s new mergers and acquisitions specialist Julia Crawley-Boevey has barely got her feet under the table than the agency’s…