WPP steps up data arms race with InfoSum acquisition
WPP is aiming to supercharge its data operations with the acquisition of “clean room” pioneer InfoSum, which will sit within…
M&A
Bauer completes acquisition of Clear Channel Europe
Bauer Media Group has completed its acquisition of Clear Channel Europe, in a move which will see the company add…
Publicis acquires Lotame to supercharge data operations
Publicis Groupe has struck a major deal to acquire independent global data, identity and technology specialist Lotame and plans to…
WPP buys into specialist GenAI firm in innovation drive
WPP is aiming to boost its “brand storytelling” by investing in GenAI specialist Stability AI, which, it is claimed, alongside…
Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
Brave Bison buys sports marketing agency in £11m deal
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has agreed to acquire the…
MSQ bolsters CX offering with major German acquisition
Data-driven creative, tech and media company MSQ is continuing to raid its acquisition war chest by swooping for German customer experience digital…
MSQ swoops for New York agency to double US presence
Data and tech driven agency group MSQ has acquired New York-based creative agency SPCSHP, in a move which more than…
Havas snaps up digital and tech specialist for data boost
Havas is strengthening its offering with the acquisition of digital, tech and data specialist DMPG, as part of its plan…
Mission rejects ‘opportunistic’ £22m Brave Bison bid
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has been given the cold…