Rivals prang We Buy Any Car ad over competitor claims
A campaign for We Buy Any Car has been bumped off the schedules following complaints from rivals CarWow and Motorway…
car marketing
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…
Škoda tackles Tour de France dicks to push female event
Tour de France sponsor Škoda is embracing larger than life cartoon male members – hundreds of which are graffitied onto…
Toyota taps rich British lives for Corolla ad campaign
Japanese multinational Toyota is aiming to drive home its British credentials – having first entered the market in 1966 –…
Ford ‘on the prowl’ for all-electric Puma European launch
Ford has unveiled a new campaign as part of the launch activity behind the all-electric version of its Puma model…
Autotrader hires agency to drive new advertising blitz
Autotrader is overhauling its advertising and marketing strategy with the appointment of a Leeds-based IMA as lead creative agency, following a four-way competitive…
Ford Pro lets doers do the talking in latest campaign
Ford Pro, the company’s commercial vehicles division, is taking a no-nonsense approach to promoting its vans by celebrating workers and…
Motorway puts smart tech in driving seat for new blitz
Used-car marketplace Motorway is aiming to showcase how its platform makes it easier and as smooth as possible to sell…
Krow opens automotive wing on the back of acquisition
Krow Group is launching a new global automotive marketing agency after acquiring April Six Mobility, whose clients include BMW Group,…
Škoda goes nuts for inspiration to launch the Elroq SUV
Škoda has drafted in a cast of chipmunks, raccoons and hummingbirds to launch the Elroq model, its first electric compact…