BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
car marketing
Hyundai and Toyota ad bans put car brands on red alert
Major car brands have been sent a warning shot over how they advertise their electric vehicles following a double ruling…
Havas CX Helia fires up drive for EV fuel card specialist
Electric vehicle fuel card specialist Allstar UK has appointed Havas CX Helia to its marketing business, following a competitive pitch,…
Škoda drafts in FCB to handle global creative activity
Škoda has appointed FCB as its new global creative lead agency following a four-way pitch, with a brief covering major…
Crank it up: Skint Brits forced to fix their own motors
The return of 1970s Britain is almost complete; everyone is either on strike, skint or both and now it seems…
Vauxhall chief nets Citroën UK head of marketing role
Citroën UK has appointed former Vauxhall head of marketing and communications Clare White as its new marketing director, succeeding Nicola…
Motorway ad run off the road by rival We Buy Any Car
Online used car service Motorway has been forced to ditch its claim that customers “could get up to £1,000 more”…
Volkswagen drafts in Google chief to head up marketing
Volkswagen has appointed a top Google executive to become chief marketing officer at its passenger car business, succeeding Jochen Sengpiehl,…
Grrr: ‘Irresponsible’ Toyota speeding ad forced off road
The & Partnership’s big creative idea to promote the “heart-pumping excitement of the Toyota GR Series” has hit the hard…
Sacré bleu, car ads in France must promote walking too
Pan-European car marketing campaigns are set to get lot more complex with the introduction of new legislation in France which…