Family-owned UK car dealership Thurlow Nunn, which has operated across East Anglia, Bedfordshire, and Buckinghamshire since the 1870s, is cranking up its 21st century marketing with the appointment of a new digital agency to support its drive for growth.
Independent shop Kinase, whose clients include Dreams, Purplebricks, Goldsmiths and Lovehoney, has been handed the account following a competitive pitch.
The agency will handle all UK PPC activity for the dealership, which represents brands such as Vauxhall, Peugeot, MG, Leapmotor and Hyundai and sells over 8,000 cars a year.
Central to the brief will be a data-driven, full funnel approach to encourage prospective customers to book a test drive, and ultimately increase new car sales, while also boosting aftersales.
Kinase was founded in 2010 by Richard Brooks and Chris Dillabough, who first met while working at the online lingerie retailer figleaves.com and then again at eCommera. The 50-strong agency combines technical expertise with a strategic understanding of business with the aim of transforming performance.
The new activity will join up all Thurlow Nunn’s marketing channels, from understanding the search terms people use when researching a car, right the way through to linking up the tracking with its CRM and campaign activity.
Thurlow Nunn group marketing director Dev Valand said: “Kinase understood the importance of supporting our growth through new car sales. And the complex and varied route that customers undertake when buying a car.
“We are delighted that Kinase will partner with us to help more customers discover all the famous brands that are available to them in our dealerships.”
Kinase’s Brooks added: “I’m so pleased to be working with Thurlow Nunn at this important time in the company’s growth plan. Thurlow Nunn’s strategy to increase new car sales plays right to our strengths in the ability to optimise for the most qualified and profitable leads within this sector. I can’t wait to see the results.”
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