Bitposter, the automated platform for trading out of home (OOH) media, has signed up Rakuten Marketing, Equimedia and Greenlight to its general marketplace, bringing the number of buyers to 40, up from 20 in July 2017.
By signing up to the scheme, it is claimed media buyers have easy access to OOH inventory from 97% of the UK’s OOH media owners, in addition to being able to take advantage of the new opportunities in OOH offered by its increased digitisation which is delivering new functionality, such as facial recognition, vehicle recognition and day-part targeting.
Using Bitposter, media buyers can see where and when they should buy OOH, and then efficiently and transparently negotiate, option and book print and digital OOH screens. They also get access to online performance metrics to show the true impact of OOH media.
Rakuten Marketing joins as a division of Rakuten Inc. one of the world’s leading Internet services companies, offering a full range of media and integrated online marketing services to its clients, in addition to offering one of the world’s largest ecommerce platforms.
Also partnering with Bitposter is independent media agency Equimedia, independent agency Greenlight.
Bitposter chief revenue officer Craig Mytton said: “With the addition of Rakuten Marketing, Equimedia and Greenlight we’re starting to build strong momentum as more buyers are beginning to see the opportunity offered through the Bitposter platform, as we continue to reduce the barriers to entry into OOH and help them to leverage their data assets to inform their OOH campaigns.”
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